About the
Inbox Awards

What are the Inbox Awards?
The Inbox Awards are for excellence in newsletter strategy. We’re honoring operators who are delivering exceptional experiences for the inbox. These awards are presented by Inbox Collective and Optimism.Winners of this year’s Inbox Awards were announced in April 2025. Stay tuned for news about next year’s awards!


Which categories were awarded?
This year, we honored newsletters in six categories:• Innovation in Content — For newsletters that are pioneering new storytelling methods within the inbox.• Innovation in Design — For newsletters that are creating unique email formats and experiences.• Innovation in Engagement — For newsletters that are finding novel ways to interact with audiences, both digitally and in real life.• Innovation in Growth — For newsletters developing smart owned, earned, algorithmic, or paid strategies to grow.• Innovation in Revenue — For newsletters establishing unique revenue streams or employing new marketing tactics to boost income.• Innovation in Technology —  For newsletters leveraging AI or other technologies creatively in newsletter development or management.


Who were the winners?
Innovation in Content: Help Scout
Innovation in Design: The Republic
Innovation in Engagement: Dense Discovery
Innovation in Growth: Financial Times
Innovation in Revenue: TextHacks
Innovation in Technology: Only In Your StateYou can read more about each of the winners here.

Inbox Collective

Inbox Collective is a consultancy that helps newsrooms, non-profits, and indie newsletters grow audiences and get results via email.

OPTIMISM

Optimism is an email-first media company that publishes History Facts, Nice News, Word Smarts, and 15 other brands. They believe in the importance of bringing positive and informative content to the inbox.

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